Building a Center of Influence Engine "The Relationship System"

Volume 2 : Building a Center of Influence Engine "The Relationship System"

Referred leads from professionals and other Centers of Influence are your next best source of new business. (The most popular source is referrals from clients and prospects.) An additional benefit is that Center of Influence referrals are often of a higher caliber than your prospect or client typically provides.

Volume 2 is a companion to 10 Steps to Building a Referred Lead Engine and is designed to help you identify your ideal Center of Influence. It will also show you how to structure an agreement between you and your COI that will be mutually beneficial. You’ll learn how to implement a regular contact program, and determine the best ways to bring value to your Center of Influence.

One of the most significant issues in developing a Center of Influence is learning how to build a reciprocal relationship which will generate referrals. What services can you provide that would be of value to a COI? And just as important, what should you ask for and expect from your ideal COI? This workbook will show you how to craft a contract which will be beneficial to you and your COI. This agreement will allow you to serve those COIs who want and need your services, and help you to stop wasting time on dead-end or one-sided relationships. It also provides quarterly COI logs and a Referral Scorecard to help you measure your effectiveness in building a referral network.

Sample Pages