Invisible Market Matrix™ Quiz

Determine if the Invisible Market Matrix™ is right for you

You don't choose your natural market -- your natural market chooses you. Based on this concept, it becomes critically important for you to discover the characteristics of those people who want to do business with you. When the discovery process is complete, you will enjoy greater success and have more fun as you'll be working with your very best prospects and clients. The Invisible Market Matrix™ (IMM) can help you become more focused in your marketing and prospecting efforts. Take this diagnostic quiz to see if the IMM is right for you.

For answers using the scale 1-6, 1 is low and 6 is high.

Please answer all the questions below (see red alerts).

  1. How accurately can you describe your natural market?

    not 1 2 3 4 5 6 very

  2. Do you know how to identify the characteristics of your natural market?

    Yes No

  3. How frequently do you work with members of your natural market?

    not often 1 2 3 4 5 6 very often

  4. What percentage of time do you receive referrals from clients and prospects to members of your natural market?

    0-20% 21-40% 41-60% 61-80% 81-100%

  5. How frequently do you receive referrals from Centers of Influence to members of your natural market?

    not 1 2 3 4 5 6 very

  6. How frequently do you engage in cold calling?

    not 1 2 3 4 5 6 very

  7. How satisfied are you with your marketing efforts?

    not 1 2 3 4 5 6 very

  8. How frequently do you complete printed fact finders in client interviews?

    not 1 2 3 4 5 6 very

  9. How important is it for you to accurately describe your natural market?

    not 1 2 3 4 5 6 very

Please answer the questions marked in red

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